Client Services

Strategic Counsel

CMM offers its clients first hand expertise in a wide array of subjects including international trade, industry analysis, finance, and health care, intellectual property rights, economics, political strategy, regulatory matters, and media relations. We work with our clients to achieve their aims, while taking into consideration cost, time, and efficiency.

CMM begins by completing what we refer to as an audit of risks and challenges. Through this exercise we identify opportunities and potential pitfalls. Through targeted research, message development, and the implementation of plans devised to shape public policy, we generate a competitive advantage for our clients.

Issue Management

CMM provides issue management for companies that have a particular strategic goal that they wish to achieve in the public arena. To this end, we provide the following services:

• Diagnostic of the issue or problem to be tackled
• Determination of an objective that is linked to the company’s bottom line
• Formulation of a strategy
• Implementation
• Evaluation of results

International Trade Advisory

One of CMM’ key strengths is its expertise in matters related to international trade. No other company understands global trade, its rules, opportunities, and consequences as well as we do. CMM Inc. puts that knowledge to work for our clients to ensure that they comply with existing regulations and find the means to increase their margins.

Our tool box

We use different tools to implement the strategies our clients need:

Crisis Management

CMM is the company to turn to in times of crisis. Such occurrences distract a company from its core business and affect its prospects. At times like these, we step in to stop the snow-balling effect and devise a strategy to turn things around. In this respect, we provide a complete service that includes both an analysis of the problem and the implementation of a strategy to contain and solve the situation.

Government Relations & Lobbying

CMM can open the door to the policy-making process and guide its clients to their desired outcome. Our knowledge of the policy-making process, our unparalleled experience dealing with a broad range of issues, provides our clients with the best means for shaping the legislative and regulatory decision-making process. We guarantee tireless efforts to reach those empowered to make decisions and to deliver our clients message with finesse.

In 2003, CMM published the first guidebook to the Mexican Congress entitled El Congreso a la mano (Congress at your Fingertips), an important contribution to the understanding of information related to the legislative process in Mexico.

Congressional Monitoring

CMM offers its clients an electronic real time monitoring service of all congressional activities in Mexico pertaining to the issues that concern them. The service includes access to the complete text of legislative initiatives, information on legislators, congressional testimony, committee hearing reports, as well as strategic analysis. The objective is to avoid negative surprises and to take the initiative in a timely fashion.

Public Opinion Research

Research is the indispensable ammunition of every strategic campaign. Through the use of research tools such as polling, in-depth interviews, and focus groups, we give our clients a clear picture of what the public is thinking. Our goal, however, is to not only discover what people think, but to understand why they hold particular opinions and how new information might persuade them to change their minds and move them to act.

We fully integrate our research into the strategic planning phase of our work and provide our clients with the following:

• Survey design
• Research execution: polling, in-depth interviews, or focus groups
• A thorough analysis of results
• Integration of the results into the strategic plan
• A guarantee of objective research and quality control

Our research does not wind up in a drawer. It is used to create compelling messages, to educate, to persuade, and to mobilize the public and targeted audiences, all of which has a positive impact on our client’s profitability.

Media and Communications

CMM offers a complete set of media and communications services. The media and communications strategy is the tool used to deliver the key message to the target audience. We can provide a complete set of services to our clients that include, but are not limited to, the following:

• Press relations: We have excellent relationships with journalists both in Mexico and abroad, particularly the US, Europe, Central and South America.
  
• Communications campaigns: Online media, print press, radio and television.
  
• Media interpretation: We follow closely the issues that are important to our clients and provide value-added by interpreting the media spin. This is particularly important in Mexico, where what is written between the lines is often more important than the actual print.
  
• Message development: Using research and our strategic analysis we define key messages for our clients that can be used to their advantage in the press.
  
• Media training: It is imperative that our clients are media savvy and know how to promote their successes and engage in damage control when necessary. We ensure that our clients learn how to control their relationship with the media and that they are prepared to face the media heat with aplomb and confidence.
  
• Materials: Press releases, press kits, opinion editorials, fact sheets, talking points, press stories, news reports.

Advertising

Based on research results and efficient message development, CMM designs persuasive advertising campaigns for electronic and print media, including television and radio spots, print ads, brochures.

Event Planning

CMM has ample experience putting together events of different sizes both in Mexico and in the U.S.