Campaign War Room

In times of crisis, there's no substitute for being there.

Public Strategies provides an unparalleled advantage with our Campaign War Room. We bring the best and the brightest together in a central location to formulate rapid response solutions to real-time issues.

Whether managing a crisis or a multi-faceted campaign, it is vital that all communications be coordinated, on message, and most importantly, accurate. The campaign war room, which serves as the nerve center, provides decision makers with the information and communications infrastructure necessary to successfully manage the environment and respond.

Public Strategies creates and staffs a campaign war room at a client's headquarters, serving as the central coordinating hub for the campaign.

In addition to logistical support, the war room offers the following features:

• Campaign Strategy — Our battle-tested, senior strategists promote best practices, tactics, and resources working in close cooperation with the client.

• Public Opinion Research — Public Strategies conducts national public opinion research to identify the messages that best resonate with target audiences.

• Message Coordination — The campaign war room coordinates messages between all areas of a client's organization to ensure all constituents hear a consistent message. Based on our research findings, we develop the strategy and collateral materials, such as, PowerPoint presentations, "talk forms," "leave behinds," and other materials for use by key executives.

• Opposition Monitoring — Knowing what an opponent is doing at any given time is crucial to executing an effective strategy. The campaign war room stays on top of what the opposition and other stakeholders are doing. The client receives daily briefings on the opposition, as well as weekly reports citing trends, key quotes, most vocal opponents, and media coverage.

• Intelligence Gathering — The campaign war room seeks out national trends in media, advertising, and strategy and prepares briefings for the client. In many instances, these briefings serve as a useful resource for meetings with regulators, elected officials, consumer and other advocacy groups.

• Third-Party Coordination — Third-party validation is critical to shaping public opinion. Our campaign war room team identifies and facilitates third-party groups to assist the client in achieving their goals.

• Public Outreach — Targeted advertising (print, TV, mail, and web-based) are crucial elements in successful campaigns. The campaign war room has the ability to respond immediately to the client's creative needs in real time. Coordinating with the media-buying agency, our campaign war room media team is able to advise our creative experts on context and rationale for needed media.

• Media Relations — The media is a powerful influencer. In a crisis, or during a campaign, the media should be leveraged to shape public debate and, ultimately, influence public opinion. The war room media team will implement both a proactive media outreach effort and a rapid response program, ensuring all attacks by the opposition are refuted quickly and factually.

• Government Relations Coordination — During corporate campaigns, or times of urgency, actions must be taken to coordinate the government relations strategies and messages. The campaign war room will help ensure that as information and updates are requested through various channels of government, the responses and messaging is coordinated and reported to decision makers.