Communications Assessment

Public Strategies believes that to ensure corporate success, an independent assessment is essential to analyze your public risk with regard to present and emerging issues. Corporate success is directly affected by a constantly changing dynamic: public opinion. And as a corporate leader, you are very aware of the effects of public opinion on your bottom line and your market share.

Our approach to managing public perception is designed to help corporate executives and boards of directors identify and manage the public issues directly affecting their business.

Using secondary research methods, such as media analysis,and examination of current and potential public policy, Public Strategies can determine the nature of your company's relationship with the public and the associated potential risks or opportunities. If necessary, we may also elect to use primary research methods, such as polling, focus groups, or in-depth interviewing, to tailor the evaluation to your company.

Generally, topics covered in the research include:

• present and pending legislation and regulations
• media coverage of the issues and the company
• lobbying laws, charitable and political donations
• special interest impact
• crisis planning
• communications resources and infrastructure

What is the true value of executing a Public-to-Company Relationship Analysis?

• clear messaging on important issues
• defined target audiences at government decision-making levels
• articulated needs for adjustments in communications programs
• determination of how to address the media's attitudes toward the issue and your company
• illustrated "circle of influence" over your issue, and how to garner support from opinion leaders within that circle

Case Studies

• Public Risk Assessment