Corporate Campaign Management

Public Strategies' process is a three-phase system, employing the well-established elements of our winning campaigns: sound research, finely honed strategy and tactical implementation.

Phase 1: Research and Analysis

This initial phase accurately assesses the nature of the company's relationship with the public — by applying the types of research techniques used in voter campaigns, including analysis of:

• current and pending litigation;
• media coverage of the corporation and related issues;
• special-interest activity;
• lobbying laws;
• board and managerial conduct;
• crisis planning; and
• resources and infrastructure.

Phase 2: Strategy and Recommendation

Public Strategies makes use of its findings to develop strategic recommendations, customized to meet the client's particular needs. During this mid-phase, Public Strategies rigorously applies the same strategies used by successful voter campaigns, including:

• disciplined message development and delivery;
• coalition-building;
• grassroots outreach;
• multi-media communications; and
• rapid response.

Phase 3: Campaign Development and Implementation

This final phase puts all the pieces of our research and strategy together, then puts them to work. Knowing which decision-maker to visit, which reporter to court, which mailbox to message is as important as the message itself. Our strategists know exactly the right combination of tactics, and our in-house grassroots, traditional and e-communications specialists know how to execute it with precision and vigor.

The result is a win-oriented campaign, with continual examination and evaluation of its impact and success.

Case Studies

• Telecommunications Public Policy Strategy
• Reputation Management for DOJ Investigation
• Reputation Management for FTC Lawsuit
• Hospital Certificate of Need Campaign