Media Intelligence™

Developed by Public Strategies to support the communications needs of our clients, Public Strategies Media Intelligence™ is a Web-portal where media and other public opinion resources are continuously monitored, assessed and addressed.

Beginning every morning at 5:00 a.m. Eastern Time, a team of Public Strategies media and public opinion experts examines the day's media and public opinion resources, including international and national print and broadcast media, trade publications and newswires, blogs and chat rooms, interest group Web sites and company Web sites. The most relevant content is then compiled and carefully assessed based on its tone, key messages, quantity, trends and emerging sentiments. We then deliver a brief analysis of the text in an early morning email that includes a daily report with campaign-focused insight, an overview of key news and access to current and archived public materials.

The daily reports, along with media content, are stored on our secure, password-protected Media Intelligence™ Web site. Each client is assigned its own dedicated editor, who is supported by a team of public opinion experts. Media monitoring continues throughout the day.

Our clients value Media Intelligence™ because it allows them to house a range of communcations services and materials on a personalized Web site without the burdens of manpower and maintenance.

Media Intelligence™ features the following unique tools:

• access to over 10,000 sources of international, national, and local print; broadcast and online media content including Mediavision (national and local broadcast content provider); Factiva and Nexis Lexis (international print and online content providers); major magazines including The Economist, BusinessWeek, Newsweek, U.S. News and World Report, National Journal and Time Inc. magazines, Bureau of National Affairs and CapWiz (legislative and corporate trade publications) and a wide variety of major trade publications
• visual displays, in graph format, of trends in media coverage, including favorability, story frequency and customizable issue tracking broken down by publication or reporter
• blog and chat room monitoring manpower an d technology
• a centralized bulletin board that allows users to share and post documents in .pdf
• an online discussion foum
• archived, searchable media content and analysis

Case Studies

• Media Intelligence