Referendum Campaign

From retail outlets to sports arenas, new business can offer many benefits to communities, including increased tax revenues, improved tourism, and stronger mom-and-pop shops. Unfortunately, due to the indirect nature of such benefits, voters often aren’t aware of them, which can derail a business plan.

There is no organization more familiar with implementing successful voter referendum campaigns than Public Strategies. Our firm boasts experience with over 20 different campaigns, including voter decisions on retail stores, sports facilities, and tax abatements.

Through a strategic blend of research, intensely targeted message development and delivery, and coalition-building, Public Strategies can effectively highlight community-wide benefits, facilitate conversions of public opinion, and assist your organization to victory.

Special Note:

Public Strategies has an undefeated record (five-for-five) in turning the tide on sports referendum campaigns, helping secure facilities for the Tampa Bay Buccaneers, Houston Astros, Dallas Mavericks, Houston Rockets, and San Antonio Spurs. Each needed a new facility to optimize the team's success, but faced extreme public opposition.

Case Studies

• Bond Referendum
• Constitutional Amendment Campaign
• Sports Arena Referendum