Today there is one public. One public decides what to buy, what to invest in, who to scrutinize, and who to vote for. And one public holds more power over corporations than ever before — because one public affects the bottom line.
 
Traditionally, CEOs and their boards ask for advice from their general counsels, accountants, investment bankers and management consultants. But none of these advisors is responsible for paying attention to the public. And when the public is ignored in the corporate decision-making process, the consequences become evident — consumer backlash, shareholder turbulence, damaging headlines and government policy that runs contrary to business interests.
 
Decisions made at today's boardroom table must recognize and respect the power of the public in addition to legal, accounting, financial and management issues. Public Strategies engages its unique Fifth Seat® issues-management practice within a company leadership's inner council, ensuring public opinion is carefully considered and put to use as a strategic asset.