His work with Public Strategies
Michael Lustina brings to Public Strategies more than a decade of experience working with Fortune 500 companies to improve their global brand position and customer relationships. He currently oversees and manages the firm’s 360° Brand Performance Assessment, through which the firm provides clients with a comprehensive system of metrics for analyzing a brand’s strengths and weaknesses across all key stakeholders.

His earlier work
Before joining Public Strategies, Lustina was an assistant vice president with Symmetrics Marketing Corp., where he managed client relationships with a focus on international research. In that role he managed large-scale research projects and consulted with clients on applying the results to their business decisions. Before that, Lustina served as a senior research executive with Millward Brown IntelliQuest.

His earlier experience was related to the specialty of psychometrics in the field of education. He was a program specialist in the office of internal assessment and evaluation at the Southwest Educational Development Laboratory, and he implemented a program evaluation system for the Round Rock (Texas) Independent School District.

Lustina holds a doctorate in educational psychology, with a specialization in quantitative methods/psychometrics, from the University of Texas at Austin.