The survey was conducted among a random sample of 1,000 registered voters nationwide online, January 11-12, 2010. The survey has a margin of error of ± 3.1 percentage points at the 95% confidence interval. The poll was designed to explore current issues and will track over time key attitudes about the balance between government activism and the free market.
When we conduct surveys online we use a series of quotas and weight our data to ensure our survey sample is representative of the general population so that the results can be projected to U.S. voters in terms of gender, age, ethnicity, region, education and political party affiliation.
Public Strategies’ panel partners recruit respondents from more than 5,000 sources using a variety of methods and targeted approaches. These include banner ads, keywords, search links, pop-up polls, email, online invitations, and co-registration. Community membership is by invitation only (double opt-in), and all applicants are carefully screened and profiled, to ensure the best possible representation of the online community composition.
In addition, the significant panel reach (over 5,000,000 individually profiled panelists in the U.S.), and the detailed panel profiling of members (demographics, habits, etc.) allow for us to select robust samples that are also closely reflective of the overall U.S. market, based on the most recently available census data.