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Case Studies

Product Recall

Crisis Communications for Product Liability

A major tire manufacturer, undergoing the largest tire recall in U.S. history,also faced possible punitive legislation and constricting regulations. With no Washington, D.C. presence, no existing relationship with Congressional members and limited past dealings with federal agencies, the company needed a full-scale government strategy put in place immediately, as well as appropriate entrée with federal decision-makers.

Public Strategies set up two “crisis centers” at once, one at the tire manufacturer’s main office and another in Washington, D.C. We worked directly with the client’s general counsel, outside counsel and vice president of public affairs to ensure coordination and consistency among legal action, legislative initiatives, regulatory activities and press efforts.

Once facing overshadowing rumors of its impending demise, the tire manufacturer returned to profitability only two years following the recall crisis.